Stirling Watch and Clock Website

DIGITAL
Written By Douglas Johnston

BACKGROUND & PROBLEM

Stirling Watch and Clock is an established business that has been operating for over 30 years. Owned by Graham, a watchmaker by trade, the business delivers watch and clock repairing services, retail and engraving from the small workshop in Alva.  With a growing desire to own an online presence to help communicate with existing and potential customers and shape the business brand online we needed to create a web friendly brand system and develop this across a easy to use website.

CONTEXT AND KEY CHALLENGES

The business had long been established and we were eager to ensure this quality brand perception continued across a digital experience.

The key challenges faced during this project included:

  • Established brand and business

  • Working with small business budget

  • Busy client schedules

GOALS & SUCCESS METRICS

  • Online presence on owned URL

  • Claim digital estate and assets

  • Increase traffic and interactions with website and contact form

OUTCOMES

Studio Gu Bràth worked collaboratively to create a unique and recognisable logo mark, colour palate and typography system to use across digital and print works for the business. This was then paired with a brand narrative and writing style to shape web copy that was written to develop and deliver the website www. stirlingwatchandclock.co.uk.

Stirling Watch and Clock’s business stationary was then updated with this new visual identity and website details to allow the ordering of business cards, compliment slips, etc to keep branding consistent.

The Studio continues to work with Graham at Stirling Watch and Clock on a retainer basis to ensure web updates and carried out quickly and consistently.

 

“Doug at Studio Gu Bràth was incredibly helpful and supportive throughout the entire process. We were initially nervous about developing a website for our business with so many options and considerations, it felt overwhelming. But Doug made everything easy to understand, clearly guided us through our choices, and helped us feel confident every step of the way. Having him available to update the website as needed is an invaluable resource. We truly can’t thank Doug enough.”

GRAHAM JOHNSTON, OWNER,

STIRLING WATCH AND CLOCK

 

Let’s work together

To find out how you Studio Gu Bràth can work with you to tell your story through design, digital and creativity get in touch.

Douglas Johnston https://www.studiogubrath.co.uk
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